“Fight for women. Fight with us.” So says Israel’s army. Or rather, one of their female TikTok soldiers armed with selfie sticks gets to say it.

Comparing the nation to a woman, or giving it a feminine facade, is a propaganda tactic that’s been used – from 19th-century empire-building to far-right movements today – as a way to camouflage state violence and expansion as idealism and “progress”.

In my third YouTube video, I dive deep into this phenomenon. Warning: it’s not pretty.